Health & Nutrition

We at Activa Pet Food want to make animal nutrition easy to understand.  We want to cut through all the marketing, and catch phrases and get to the heart of the matter.  What makes a really good pet food?

An animal (human, dog, cat or lizard) can’t survive without nutrients.  Nutrients can be found in nearly everything you eat.  The question lies in WHERE you choose to find those nutrients we simply can’t live without:

  • Water
  • Protein
  • Carbohydrate
  • Fat
  • Vitamins
  • Minerals

Protein: The only 100% complete protein source is the egg.  An egg contains all 22 amino acids.  When looking for a protein source you need variety in order to acquire as many amino acids as possible, that can be achieved in a number of ways.  You can chose a food with multiple meat sources in a single food, or you can choose a food that offers multiple meat sources in the same formula, but in a different bag.  The second option gives you the freedom to eliminate a protein from your pet’s diet if one does not agree with them. Some meats may have 18 amino acids, some only 6, striving for balance and completeness is our goal in the Activa lines of dog foods. Carbohydrates: Carbohydrates are the chief source for fuel in most  pet foods.  They are also the source of fiber that helps regulate the digestive tract.  A food can not be made without carbohydrates and fiber. They regulate the rate of digestion, absorption of nutrients and quantity and quality of stool production. Fat: Fat is a rapid source of energy.  There is more energy in a gram of fat than a gram of protein or carbohydrates.  Fats are required to create cell walls, to absorb certain vitamins and the regulation of cell functions.  It is also a natural flavor enhancer and aromatic enticing pets to eat their food. While a protein is a protein as far as nutrients go (or a fat or a carbohydrate), the QUALITY of those nutrients in an ingredient format is where the truth about pet food is truly found.